Testimonials

“It’s so nice when good people just happen to be wonderfully good at what they do, too. Nic is one of those rare individuals who not only knows his stuff, but is a pleasure to know.

He can spot creativity a mile away, understands how powerful it can be, and has the added superpower of knowing how to nurture it, and those who call it their craft.

In short, he is the best kind of people person.“

“Nic is a master of his craft. A genuine people person that will go out of his way to ensure the right result is achieved every time.

He’s a pleasure to work with on both a professional and personal level. Shut up and give him your money.“

“Coxy is one of the nicest guys in the biz – and outside of the biz for that matter – but beneath that warm, loveable veneer is a cutthroat dealmaker who knows how to get sh*t done.

Believe me, you want to be in the Nicholas Cox business.“

“Nic is a hardworking go-getter with a brilliant brain. Anything he puts his mind to results in success. If I could invest in a person, he would be top of the list!“

“Clever, creative, kind, and wielding a razor-sharp wit, Coxy is everything you never knew you wanted, with a moustache to top it all off.“

“The only thing bigger than the smile Nic puts on your face is his magnetic personality. He has an innate ability to be equal parts entertaining and intelligent, while always remaining empathetic.

He has a gift, and he’s always happy to share it. I’ve happily watched Nic grow professionally over many years and he continually surprises me.“

“In all my interactions with Nic, I’ve consistently been struck by his unwavering honesty, authenticity, and grounded nature. Regardless of his busy schedule, Nic never hesitates to make time for anyone who reaches out, whether that’s through a phone call, email, or a simple text.

His commitment to his work is undeniably impressive, but it’s his genuine interest and compassion for the personal lives of those around him that truly sets him apart. 

Beyond just a professional acquaintance, Nic has proven to be a reliable confidant and a genuine friend. I wholeheartedly vouch for his character and hold him in the highest regard.”

“Nic and I have been floating around each others’ peripheries for many years now. (Not as fruity as it sounds, promise).

Every time we cross professional paths, he’s been a delight to work with. His communication is clear. His standards are high. And his taste in copywriters is faultless.“

“Nic and I were partners for an incredible seven years. Not only did we work together, but we also became the best of mates. 

Nic was the mastermind behind our agency’s operations and recruiting. His remarkable talent lies in finding individuals with the perfect blend of skills and personality, ensuring that our agency is filled with exceptional people.

Nic’s ability to connect with others is truly remarkable, making him a genuine man of the people. I’m thrilled that we can continue working together on his exciting new journey.”

“Nic stands out as one of the most approachable and friendly individuals I’ve ever had the pleasure of collaborating with. His open-door policy and genuine interest in the well-being of his colleagues made everyone feel like a close-knit community.

Beyond his affable nature, Nic possesses an uncanny ability to listen – truly listen – to concerns, ideas, and challenges presented to him. No matter the complexity of the issue, he always approaches it with a calm demeanor, seeking practical and effective solutions. His empathetic listening combined with his strategic mindset has resolved countless challenges, turning potential setbacks into opportunities for growth.

As Nic ventures into the realm of connecting good people with creative and production based businesses, I am confident that his friendly demeanor and problem-solving skills will be his greatest assets. I wholeheartedly endorse Nic, not just as a top-tier professional but as a genuinely kind-hearted individual who always puts people first..“

“Nic is genuine, and great with people. He has drive and an entrepreneurial streak, but without all the douchiness that often comes with it.

When I first ventured out to start my own indie agency he was always there, more than happy to answer questions. It says a lot about him as a person, because some of my questions were really stupid in hindsight.“

“Working with Nic over the years has always been a great experience. Professional and high-quality outcomes every time.“

“I’ve known Nic for over 15 years in both a professional and personal capacity, and could not recommend him highly enough.

He is a down to earth, charismatic character with sharp business acumen and never-ending ambition.

Also, he’s pretty damn funny, which doesn’t hurt.“

“Nic ‘Coxy’ Cox is an incessant pest that will stop at nothing to get what he wants.

This makes him a terribly annoying friend – but the perfect person to recruit good people for your business. Could not recommend Nic more highly.“

“Nic has an enviable network of people in the industry. Having helped scale a thriving production and content business, Nic has the insider understanding of what it takes to find the perfect talent.

Better yet, I’ve worked on a number of projects with Nic for over five years and he is an absolute joy.”

”Some people have a way with other people. They have the unique ability to see the good in all people, winning them over with an authentic charm, honesty and integrity.

Nic is one of those rare people. It’s only fitting he started The People Place. So everyone can benefit from his people skills.”

“Nic is a reliable character as you’ll find. Always full of energy, ideas, and with a smile on his face.

My interactions with him have been nothing short of positive and I couldn’t recommend him further.“

“I’ve known Nic for over ten years and am constantly impressed by his drive and ability to create the amazing.

Despite the success, he’s always remained humble and, most importantly, caring. He’s about his people and setting them on their path to greatness.“

“I’ve known Nic personally and professionally for over 25 years.  Personally, I find him to be kind, funny, diligent, smart, and below average at most sports. Professionally, he’s much the same.

Which is why, instead of spending his advertising career playing table tennis, he’s wisely gotten stuck into every other aspect of the industry. From starting his own agency, to producing films, to creating a tech platform and now, placing talent.

There’s nothing he can’t do. Except fill in for your indoor soccer team. Don’t ask him to do that.“

“I started in advertising and film thanks to Nic. He hired me for my first gig as a runner, and eventually I was directing my own productions. 

Nic’s a top-notch human – talented, hilarious, and just a great person to be around. 

If you get a chance to work with him, take it.

I can’t wait to see what he does with The People Place.”

“Nic has shown real drive to develop businesses that service clients at the top level. 

He always looks to drive the best outcome, in the most efficient manner.”

“I’ve worked with Nic on projects big and small over a span of several years and can say it’s been a pleasure.

Not only is Nic a genuinely funny guy, which makes business meetings and correspondence enjoyable, he’s also commercially-minded and a savvy creative.“

”I’ve known Nic on a personal and professional level for many years now, and believe him to be one of the best connected, caring, and engaging people I’ve ever known.

His passion for people and genuine approach would be an asset to any company looking to recruit for them.”

“Working in the disability space, it’s critical for us to engage with people who can represent and manage particular areas with passion and care.

Nic always managed our projects with such empathy and insight that was paramount to achieving great results. His stakeholder management of our team – all with lived experience of disability – was nothing short of fantastic.“

“Coxy is a mover & shaker.”

“Nic’s innate ability to blend creativity with his business insight has always made me quietly envious. On top of that, there aren’t many who can establish such good relationships when doing so – he’s a force and a true good guy of the industry.“

”Having worked with Nic on multiple commercial projects in the last five years, I can truly say that he was a pleasure to work with.

Personable, reliable and industrious, I always felt at ease knowing he was in charge. Working alongside someone who is highly competent – but also great fun – is rare to come by. Nicholas Cox is a gem.”

“Nic is one of the fastest walkers I’ve ever met. Set off with him for a stroll, and he’ll literally be streets ahead before you’ve had a chance to tie your shoes.

To complete the metaphor: Nic doesn’t wait to be told to do something. He hustles toward his goal, briskly and confidently.

That’s the kind of person you want to take your brief.“

“Nic is a real people person and has a huge network in the industry. I have teamed up with him in the past, and it is clear that he has the perfect mix of know-how, professionalism, and pure enthusiasm to make things happen in a big way.

He always has fresh ideas and creative solutions up his sleeve, which makes him an absolute gem to work with.”

“I had the utter pleasure of working with Nic creating bespoke content for a major sporting brand and retailer.

Eternally friendly, upbeat and collaborative – Nic brought great people together to create great work.

His strengths lie in being exactly who he is: clever, kind and considered.”

”Honesty, transparency, and intent are all Nic’s middle names.

It’s a really odd name; Nicholas Honesty Transparency Intent Cox. And I thought Indian names were long..

That aside, I couldn’t be luckier to have this guy on my side.”

“I have had the pleasure of working with Nic for a number of years. He continually delivers beyond expectation, always thinking through the brief to come back with thorough executable solutions.“

”Working with Nic is like pouring a drink from the top shelf. He is a class act.

A clear communicator, diligent organiser and empathetic collaborator with an extensive industry network, Nic is also one of the nicest guys around.

Treat yourself.”

“For the many times I’ve been lucky enough to work with Nic, he has always gone above and beyond to make sure every piece of work is as good as it can possibly be.

He is someone that instantly makes you feel comfortable with the process, and confident that everything is in hand.

Above all else, you’ll have a blast working with him and be looking forward to the next time you get to do it again.“

“I worked with Nic for just over two years from 2019 to 2021.

Nic is hardworking, always willing to roll up his sleeves, and was an instrumental member of the leadership team as we transitioned from a creative content studio to a full-service creative agency.

In that time, I saw Nic foster strong client relationships and grow junior and midweight talent.

Nic is warm, kind, and, above all, empathetic. I would highly recommend working with him.”

“Nic is the perfect person to help seek out great creative talent.

The fact that he successfully opened his own indie content and creative agency means that he understands what type of talent will excel in an agency.

Working with him is a pleasure, there’s no hidden agendas, just a drive to get the best outcome for everyone. Plus he’s just a good bloke.”

”I’ve known Nic for roughly a decade, both professionally and personally. We initially connected during his agency days, where his unwavering dedication, focus, and attention to detail set him apart. Nic was always committed to delivering exceptional results.

More recently we ventured into business together at Cuttable where Nic was focused on building out a new team. It became clear his strength lies in identifying and hiring great people.

So much so that he decided to leave us to found The People Place, a move that makes complete sense!

I wholeheartedly endorse Nic for his character and unwavering commitment to others’ success. Nic is an awesome man!”

“Nic is a force to be reckoned with.

His magnetic charisma and natural charm have a way of captivating everyone around him. His understanding of the creative industry is second to none. I couldn’t recommend him more highly.“

“Reliable, clever and honest. Nic possesses the rare combination of being both incredibly lovely to work with as well as admirably effective at getting things done.

It’s always a pleasure collaborating with him.“

“I’ve known and worked with Nic for over 10 years. He’s produced a lot of my work and knows the industry inside out. He’s a magnetic guy, having built an incredible network of people who have a huge amount of respect for him.“

“I’ve had the pleasure of knowing Nic for over five years, working with him across a number of projects that we rolled out at Tesla. Nic is personable, dedicated, hardworking, and a fantastic communicator.

He always brought a fresh, thoughtful and creative perspective to the piece of work at hand and his positive attitude is contagious.“

“Nic has been a client of mine for the past eight years.

As much as he’s annoyed me at times, he’s still one of my top five favourite people on this planet.“

”Nic’s standing within the creative industry is one to be admired – and I have no doubt that The People Place will prove another great step in his already impressive career.

His professionalism and genuine likability make him an absolute joy to work with.”

“Never have I met a human like Nic. And that’s a very positive thing.“

”I have known Nic for several years in a work capacity as one of our clients. He is always a sheer delight to communicate with, bringing his jovial upbeat personality to every interaction. Always a pleasure and never a chore.

Furthermore, Nic’s extensive network of connections within the creative industry is truly remarkable. His ability to effortlessly navigate this network enhances his collaborations, adding an invaluable dimension of creativity, insight, and opportunity to every project & brief he undertakes.”

“Nic is highly respected in the creative realm, largely due to his expansive network within the industry. 

His ability to nurture partnerships highlights his accomplishments, and I’m confident that The People Place will be another testament to his success.

Working with him is an absolute delight. If given the chance, I wholeheartedly recommend taking it.”

“I’ve known Nic professionally for over a decade, having worked closely with him, and also watched him in prolific business endeavours.

What always stood out is his relationships with the people he worked with – in any capacity.

He has a vast network of connections with a huge amount of respect.“

”I’m so excited to see The People Place come to life. Nic has a genuine interest in people; what drives them, what irks them, spotting their unique characteristics, their strong points, their “we’ll work on this to get you there” points.

There’s an enduring ambition within creative recruitment to find the right “cultural fit” from
candidates and agencies alike. Who better to delve into and ensure this fit than someone who has lived and breathed agency life?

Good luck Nic, you’re exactly what this space needs!”

“I’ve known Nic in a professional capacity for over 10 years and can highly recommend him in the creative services and recruitment space.

His strengths as a communicator / facilitator are unparalleled and I look forward to using his services for many years to come.“

”I’ve worked with Nic over many years and his extensive knowledge of all facets of the creative industry from ideation through to production has always been top tier.

Genuinely hilarious, knows almost everyone in the industry on a first name basis and sports a curious mind that’s always on the move.

He is someone that’s not only knowledgeable – but great to work with.”

“I’ve collaborated regularly with Nic over the past eight years.

Our joint endeavours range from national television commercials for Kathmandu to worldwide content campaigns for Tesla.

The quality of our work has consistently been top-notch. Beyond that, working—and even just spending time—with Nic has always been a delight.”

“Navigating the dynamic world of our production company has been greatly enriched by the presence of Nic. 

Beyond being an invaluable sounding board and trusted advisor, Nic’s extensive industry connections have opened doors to remarkable opportunities for us. 

What truly sets him apart is his rare combination of unwavering professionalism and the ability to infuse fun and enthusiasm into every project. He doesn’t just solve problems; he makes collaboration enjoyable.”

“I’ve had the pleasure of knowing Nic for many years now, and I can confidently say that he is a person of exceptional character.

Nic consistently demonstrates integrity, kindness, and compassion throughout his work and all his interactions. He’s a real people person – very fitting for The People Place.”

“Nic is an exceptional professional with a true passion for the industry. His creativity, dedication, and attention to detail are second to none.“

“Nic has always been a pleasure to work with. Very open minded, easygoing and takes feedback and direction well. He has a great energy about him.“

“Nic is one of the most enthusiastic, curious and dedicated people I have worked with.

He seems to know everybody and is constantly extending his network of interesting, creative people in Australia.”

“I’ve worked with Nic (Coxy) for over six years in various professional capacities.

Firstly, as the co-founder and producer of a startup content production agency, Gen C, where he successfully helped grow it with his co-founder, Jack White, and a small team.

In just a short time, they achieved remarkable success, transforming Gen C into the full-service creative agency Sunday Gravy and becoming the 2022 Campaign Brief #2 Independent Agency of the Year in the first 12 months of its relaunch.

By then, Nic had become the Chief Operating Officer and was renowned as ‘the guy who can always get the impossible done’.

It wasn’t just his magician-like qualities for producing high-quality creative outputs, creating a company culture where people could be themselves and do their best work, but also his ability to motivate and inspire anyone with his infectious positivity, wicked sense of humour, and incredible humanity.

When Coxy decided to leave Sunday Gravy, the fact that the whole team was so saddened to lose ‘the OG heart and soul of the agency,’ and that speech after speech was about how he had left an incredible legacy and would be sorely missed, speaks volumes about his contribution.

So I wasn’t surprised that he’s decided to pursue his next chapter as founder & principal of The People Place – where I’m sure he will be brilliant at adding value to his clients and partners due to his extensive network of connections in the agency, client, and production industry.

But also his innate ability to want the best for people, and his relentless pursuit of making it happen for them.”

“Coxy is great at finding the best people, bringing them together, and getting sh*t done.

Always on, and always with a smile from one side of his moustache to the other.“

“Nic is an exceptional individual, combining kindness and an unwavering work ethic.

His genuine compassion and dedication make him a true asset, inspiring others and fostering a positive work environment.“

“Nic is always a pleasure to work with. He is open, interested, enthusiastic, and makes you feel totally supported.“

“Nic’s drive and contagious energy is not only unforgettable but it’s also emblematic of his unique ability to connect with people from all walks of life.

A great creative collaborator, he’s quickly become more than just a professional ally — he’s now a good mate.“

“Having collaborated with Nic over the past few years, I can wholeheartedly vouch for his remarkable qualities.

Nic stands out with his sharp acumen and magnetic charisma, always pushing boundaries to achieve the best outcomes.

His deep insights into the digital, marketing, and creative sectors are unparalleled.”

“I’ve worked with Nic on and off over the years and he always approaches with professionalism, quick wit and a smile, which makes collaborating with him a pleasure.

He’s truly generous with his skills and experience, a rare trait in our competitive industry.“